PHILADELPHIA, Pa., May 23, 2012 –

ICEdot will partner with Charity of Choice to provide its ICE.events service for free to protect all ride participants in the Bicycling Magazine Open, helping ensure their safety in the event of an emergency. The Bicycling Magazine Open will take place on June 3 prior to the TD Bank Philadelphia International Championship.

ICE.events protects athletic event participants by syncing their emergency contact and health history information with their bib number, making critical data instantly available to ride organizers in the event of an onsite accident or emergency health situation. In case of an emergency, first responders text the number located on the participant’s bib to instantly receive their identification, medical history and emergency contacts.

“Cycling accidents happen out on the course, not back at the registration table where participants’ medical information is traditionally stored,” said Chris Zenthoefer, ICEdot CEO. “By partnering with ICEdot event organizers can have the peace of mind knowing that all of their participants are protected in case of an emergency throughout the ride.”

The Bicycling Magazine Open marks the first time in the 28 year history of the TD Bank Philadelphia International Championship that causal cyclists will have the opportunity to ride up to three timed laps on the famed Philadelphia course.

“We think it is important to offer the ICE.events service to participants in the Bicycling Magazine Open,” said Hunter Ziesing, Charity of Choice Executive Director and organizer of the amateur ride. “We offer the ICE.events service to our participants in events across the country and recognize the importance of protecting participants while they are on the course.”

In addition to the Bicycling Magazine Open, ICEdot offers the ICE.events service for free to athletic events across the U.S. including the Primal Mud Run Series, USA BMX, The Woodlands Marathon and Tulsa Tough. Event organizers who are interested in ICE.events should contact Whitney Miller at [email protected] or 918.949.9935. More information on ICE.events can also be found at www.icedot.org/events.

ICEdot, which stands for In Case of Emergency, is an emergency identification and notification service. ICEdot first launched its Yellow ICEdot program here, making Philadelphia the first city in the U.S. to offer the service for free to all of its residents. Individuals use the service by completing a basic health and emergency contact form on the ICEdot website, printing it out and placing it in their car’s glove box or hanging it on their home refrigerator and then placing the ICEdot sticker in their rearview window or front door, indicating to first responders that their emergency information is located inside the car.

In addition to the Yellow ICEdot program and ICE.events, ICEdot also offers a premium emergency identification and notification service for a $10 a year membership. Additional ICEdot identifiers include the ICEdot Snap which attaches to clothing, as well as stickers, key fobs, wristbands and bracelets. ICEdot identifiers utilize the Internet, mobile applications and SMS technology to quickly identify a patient, relay important medical information, provide and notify emergency contacts in the case of any accident or medical incident.