PHILADELPHIA, Pa., April 5, 2012- ICEdot will partner with the Primal Mud Run 2012 series and provide its ICE.events service for free to protect all race participants and ensure their safety in the event of an emergency. The first Primal Mud Runs of the season will occur on April 14 in Warrenton, Virginia and on April 28 in Selma, North Carolina, with 2,500 individuals participating in each event.

ICE.events protects race participants by syncing their emergency contact and health history information with their bib number, making critical data instantly available to race organizers in the event of an onsite accident or emergency health situation. In case of an emergency, first responders on the scene text the number located on the participant’s bib to instantly receive their identification, medical history and emergency contacts.

“By partnering with ICEdot and ICE.events, race organizers can have the peace of mind knowing that the safety of all of their participants is protected in case of an emergency,” said Chris Zenthoefer, ICEdot CEO.

ICEdot offers the ICE.events service for free to races and athletic events across the U.S. Race organizers who are interested in ICE.events should contact Whitney Miller at [email protected] or 918.949.9935. More information on ICE.events can also be found at www.icedot.org/events. For more information on the Primal Mud Run, please visit www.primalmudrun.com.

ICEdot, which stands for In Case of Emergency, is an emergency identification and notification service. All ICEdot press inquiries can be directed to Emily Verna at 215.825.9634 or [email protected].  ICEdot can also be found online at www.icedot.org, on Facebook at www.facebook.com/ICEdotCommunity and on Twitter at www.twitter.com/ICEdotCommunity.

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 About ICEdotFounded in 2009 as Invisible Bracelet (iB), ICEdot offers a full range of emergency identification and notification services. ICEdot, which stands for In Case of Emergency, utilizes the Internet, mobile applications and SMS technology to quickly identify a patient, relay important medical information and provide emergency contacts in the case of any accident or medical incident. The company’s medical emergency services and products include ICEdot Snap, ID jewelry, the Yellow ICEdot sticker and ICE.events. For more information about ICEdot and its services, please visit icedot.org or call 918.592.3722.